What is SEO? (How its work)

By | January 8, 2019

What is SEO? (How its work)

Do you want to know what SEO is and how it works? We made you this simple SEO guide. One of the biggest questions we have at LYFE marketing from our customers is – what is SEO and how does it work? For companies that start building their website or redesigning a website, search engine optimization or SEO can feel a little intimidating.

But that’s not the way it has to be. Even if you don’t have an experienced SEO partner in-house, you can still make some positive changes that will help you optimize your search engine. With a little SEO knowledge, you can improve the search engine ranking of your brand in no time.

We’ll answer the million dollar question below what’s SEO and how it works? We’ll also cover some of SEO’s basics so you can better understand how it affects your company and what you need to do to be in good shape. You’re probably wondering what SEO is and how it works if you’re here. Let’s dig in more depth.

What is SEO and How It Works

SEO is an acronym for search engine optimization that optimizes your website to get organic or unpaid traffic from the results page of the search engine. In other words, SEO requires certain changes to the design and content of your website that make your website more attractive to a search engine. You do this in the hope that your website will be displayed on the search engine results page as a top result.

While search engine optimization can be quite complex when it comes to all the different factors affecting your ranking, it is not as difficult to understand the basic process. Search engines want to offer their users the best service. This means that the search engine pages deliver results that are not only of high quality but also relevant to what the search engine is looking for.

Search engines will scan or crawl various websites to better understand what the site is all about. This helps those who search for certain topics or keywords to deliver more relevant results. The search engines will also scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the results page of the search engine.

SEO is the process by which organizations help ensure that their website ranks high in search engines for relevant keywords and phrases. Let’s say you have an article on how to build a birdhouse, for example. To get your content in front of the right people, you want to try to optimize your blog post to be a top result for anyone looking for the phrase “build a birdhouse.”

SEO has many advantages for your company. You can work to increase your visibility on search engines by improving your SEO. This helps you to reach more potential customers and engage them. You can increase your chances of producing more targeted organic traffic by creating more engaging and effective SEO-focused content.

Factors That Impact SEO

Now that you know what SEO is and how it works, let’s look at some of the factors that can affect the optimization ranking of your search engine. Google’s search engine giant will never disclose the exact algorithm used to rank sites. However, some of the factors that impact the search engine results page (SERP) rankings are quite well understood. Both of these factors are on page factors, which we will discuss below.

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